Integrity swoops for Colorado company

Integrity Advertising Group has introduced that it has acquired The Insurance coverage Superstore, an impartial advertising and marketing group primarily based in Colorado Springs, Colo., and led by president Brad Keating. Phrases of the transaction weren’t disclosed.

“Brad has constructed a flourishing enterprise by specializing in the basics of educating and he’s now able to advance even additional with the assist Integrity offers,” mentioned Bryan W. Adams, co-founder and CEO of Integrity. “The Insurance coverage Superstore is ready and well-positioned to expertise the ‘Integrity impact’ of momentum that occurs when businesses and brokerages faucet into our plethora of shared companies, sources and expertise. Our techniques are designed to assist firms like The Insurance coverage Superstore take enormous leaps ahead within the trade by way of larger effectivity and expanded capacities that include scale – we will’t wait to assist their progress.”

Keating based The Insurance coverage Superstore in 2008, specializing in serving to seniors perceive their medical health insurance choices by way of Medicare and the Reasonably priced Care Act. The company now serves prospects in a number of states and offers life insurance coverage and annuities, in addition to medical health insurance.

“Earlier than becoming a member of Integrity, I used to be inundated with the executive elements of operating the enterprise whereas making certain its continued development,” Keating mentioned. “Integrity gave me again the time to do what I like, which is assembly with purchasers and designing options for his or her lives. Integrity’s shared companies providing and superior expertise have been precisely what I wanted to place my brokers and purchasers first. This partnership has reenergized our enterprise and supported all our brokers – whether or not they’re simply beginning out or have many years of expertise. I couldn’t be happier with our determination to turn into an Integrity accomplice.”

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