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The Normal Insurance coverage Appoints Vitality BBDO As New Inventive Company of Document

The General and Energy BBDO Logos

Nashville, Tennessee (June 6, 2022) — The Normal, a subsidiary of American Household Insurance coverage, has employed Vitality BBDO as its new Company of Document after a aggressive pitch course of. The choice was made after a assessment that began in February.

The Normal, a pacesetter within the non-standard insurance coverage market, has undergone a considerable model reinvention lately.

“We had been in search of a accomplice who might deliver new which means to our model and character by a performance-driven, digital-first mindset,” mentioned Kale Sligh, VP of Advertising at The Normal. “A accomplice with the proper capabilities and collaborative model to proceed to speed up our transformation journey.”

Vitality BBDO will proceed to work with The Normal’s ambassador, Shaquille O’Neal, who grew to become a buyer whereas in school at LSU and has been featured within the model’s most up-to-date campaigns.

Vitality BBDO’s first marketing campaign work is ready to launch by the tip of 2022.

“From our first assembly, we had been impressed by the deeply empathetic strategy that The Normal takes to supporting its clients,” mentioned Jeff Adkins, President and CEO of Vitality BBDO. “The corporate has stored individuals on the street for almost 60 years, discovering new and revolutionary options to provide individuals a break after they want it most. We will’t wait to accomplice with The Normal workforce to satisfy that ambition.”

The account will likely be led out of Vitality BBDO’s Chicago workplace, with collaboration from BBDO New York, who at present serves as AOR for American Household Insurance coverage.

“We’re thrilled to proceed to develop our partnership with American Household Insurance coverage” mentioned David Lubars, Worldwide CCO of BBDO. “The Normal is a unbelievable group with a robust heritage, we look ahead to collaborating with the workforce to ship enterprise and brand-building work collectively.”



Maura Gallagher

(614) 565-7626

About The Normal Insurance coverage

The Normal Car Insurance coverage Providers, Inc. (The Normal®) is a licensed insurance coverage company and subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by American Household Mutual Insurance coverage Firm. By means of its insurance coverage firm subsidiaries and their predecessors, PGC has been writing vehicle insurance coverage since 1963, serving clients who could discover it tough to acquire insurance coverage from different carriers at an affordable fee. Go to or comply with The Normal on Twitter, Instagram, and Fb.

About Vitality BBDO

Vitality BBDO is a modern artistic group that energizes individuals and types. Based mostly in Chicago, it’s a subsidiary of the BBDO Worldwide Community.  Daily, BBDO individuals in 81 international locations work job by job and shopper by shopper to create and ship the world’s most compelling industrial content material. BBDO is a part of Omnicom Group Inc. (NYSE-OMC) (



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